top of page
PortfolioCover_Paint_B&W2Artboard 1.jpg
PITCH CAMPAIGN VIDEO  |  ART DIRECTION  

Huntington's Disease is a rare, fatal, genetic condition that causes the breakdown of nerve cells in the brain over time. As the disease progresses, those afflicted will experience a loss of motor control and cognitive function, with a high percentage eventually losing the ability to speak. With such a terrifying outcome, many at risk choose not to get tested unless they have symptoms. 

As Genentech prepared to enter Phase 3 testing for a treatment that had the potential to delay or halt the progression of the disease, there was hope for the first time. This video was part of a campaign pitch aimed at giving those who are at risk renewed hope for treatment as well as encouraging them to get tested. 

Client: Genentech via W2O Group

Unmasking Huntington's

Storyboard

20200520_213628.jpg
20200520_213719.jpg
HUntingtonsStoryboardArtboard 1.jpg
Unmasking Huntingtons
Play Video
PersonalLogo_LOGO1.png
bottom of page