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VARIOUS  |  DESIGN & ART DIRECTION

I began at Fluidigm as a contractor hired to help implement a recent rebrand. I stayed on to become an integral part of the team.

From web banners to exhibition booths, I designed for and managed all aspects of the Fluidigm brand. Working with various departments across several offices, I ensured that brand standards were maintained while evolving the brand as needed. 

Below is a small sampling of the projects I worked on during my time with the company. 

Fluidigm Marketing

Events

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The Single-Cell Connection

 

Event Imagery

2015 Society for Neuroscience

 

Keywords and concepts considered during image search: Complexity, Breakthroughs, Networks, Expanding knowledge of neurology, Researchers trying to understand complex Neurological diseases.

Biology Transformed

 

Event Imagery

2015 Advances in Genome Biology and Technology 

Keywords and concepts considered during image search: Transformation, Biology, Breakthroughs, New technology, Accelerating the path to discovery, Bringing new biological insights to research.

Cell Imagery

Throughout my time at Fluidigm, I was asked to bring in imagery that was less abstract. The solution came in working with a water color artist to bring art and science together. 

Cancerous cell colour 300 dpi Amy Hollid
Human cell colour 300 dpi Amy Holliday I

Original direction. Scientific photos paired with the artists style that I felt would best represent the imagery.

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First round feedback  

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Illustrations in use

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Brochure

Print Ads

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Infographics

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