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VIDEO  |  ART DIRECTION & design  

When looking to produce patient testimonials, many clients opt for talking head videos.  When up against the challenge of patients that didn't want appear on screen, Bausch + Lomb needed another solution to educate the public about LOTEMAX eye drops. 

 

The subject matter was perfectly suited for something fun and light hearted. In this video, we hear from Donald about his experience with LOTEMAX after eye surgery. I managed every stage of the project from original concepts to production. 

Client: Bausch + Lomb via W2O Group

Lotemax 

Process

Working with the ACD, I created four treatments which we presented to the creative director.

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Two concepts were presented to the client.

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Storyboard

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