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Simplifying the complex quest to understand and apply biology. As part of that simplification, all scientific imagery was to 

While beautiful, the imagery wasn't resonating with everyone in our audience.

there was a consensous among the team that we needed to bring back imagery that felt a bit more scientific 

I set out to find the space between the completely abstract representation of the concepts and the very literal, and very unattractive images that filled the space.   

I began by working with key stakeholders to determine the types of imagery that would best 

Working with a watercolor artist, I set out to create 

Bridging the Gap

Original direction. Cell imagery paired with the artists style that I felt would best represent the imagery.

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Illustrations in use


First round feedback  

Illustrations in use

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Cancerous cell colour 300 dpi Amy Hollid
Human cell colour 300 dpi Amy Holliday I
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