Simplifying the complex quest to understand and apply biology. As part of that simplification, all scientific imagery was to 

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While beautiful, the imagery wasn't resonating with everyone in our audience.

there was a consensous among the team that we needed to bring back imagery that felt a bit more scientific 

I set out to find the space between the completely abstract representation of the concepts and the very literal, and very unattractive images that filled the space.   

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I began by working with key stakeholders to determine the types of imagery that would best 

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Working with a watercolor artist, I set out to create