top of page
CONCEPTS | ART DIRECTION
Simplifying the complex quest to understand and apply biology. As part of that simplification, all scientific imagery was to
While beautiful, the imagery wasn't resonating with everyone in our audience.
there was a consensous among the team that we needed to bring back imagery that felt a bit more scientific
I set out to find the space between the completely abstract representation of the concepts and the very literal, and very unattractive images that filled the space.
I began by working with key stakeholders to determine the types of imagery that would best
Working with a watercolor artist, I set out to create
Bridging the Gap
bottom of page