Web Design BSA
The Boy Scouts of America is one of the nation’s largest and most prominent youth organizations. For this project, created in the Web Design, Branding and Systems course at MCAD, students were asked to redesign the outdated website. The primary business goals for the website redesign were to recruit more boy scouts and volunteers and retain existing members and volunteers. This is accomplished through the use of clear calls to action and enhanced messaging with an improved hierarchy.